Privacy Policy
Toon Theory respects your privacy and is committed to protecting your personal data. This notice explains how we look after your data when you visit our site and your rights under applicable laws.
1. Important information and who we are
Purpose of this privacy notice
This notice explains how Toon Theory collects and processes your personal data through your use of this website.
This website is not intended for children and we do not knowingly collect data relating to children.
Please read this notice together with any other privacy notice we may provide on specific occasions when we collect or process your personal data.

Controller
“Toon Theory”, “we”, “us” or “our” refers to the relevant Toon Theory entity responsible for processing your data.
We have appointed a data protection officer (DPO) to oversee questions related to this notice. Contact details are below.

Contact details
You have the right to make a complaint to your supervisory authority at any time.
Keep us informed if your personal data changes during our relationship.

Third-party links
Our site may link to third-party websites and plug-ins. We do not control their privacy practices—please review their notices when you leave our site.

2. The data we collect about you
Personal data means any information about an individual from which they can be identified. We group the data we collect as follows:
  • Identity Data: First name, last name.
  • Contact Data: Email address, telephone numbers, mailing address.
  • Technical Data: IP address, browser type/version, time zone, plugins, OS and platform.
  • Profile Data: Username, preferences, feedback.
  • Usage Data: How you use our website, products, services.
  • Marketing & Communications Data: Your preferences for marketing and communications.
We also process Aggregated Data (e.g. statistics, demographics) which is not considered personal data in law.
We do not collect Special Categories of Personal Data (e.g., race, religion, health) or criminal convictions data.
If you fail to provide personal data
Where required by law or contract, if you do not provide requested personal data, we may be unable to perform our contract or provide services and will notify you accordingly.

3. How is your personal data collected?
  • Direct interactions: You provide Identity, Contact, Profile Data via forms (e.g., registrations, subscriptions, feedback).
  • Automated technologies: We collect Technical Data via cookies and similar tools as you browse our site.
  • Third parties/public sources: We may receive data from analytics providers (Google, HubSpot) or social media.

5. Disclosures of your personal data
We may share your data with:
  • Internal third parties: Affiliated Toon Theory entities.
  • External third parties: Service providers, event partners.
  • Business transfers: In connection with mergers, sales, or asset transfers.
All third parties must process your data per our instructions and maintain its security.

6. International transfers
Your data may be transferred outside the EEA. We use safeguards such as:
  • Countries deemed adequate by the European Commission.
  • EU-approved model contracts.
  • EU-US Privacy Shield (where applicable).
Contact hello@toontheory.com for details.

7. Data security
We implement technical and organizational measures to protect your data from accidental loss, alteration, or unauthorized access.

8. Data retention
We retain your personal data only as long as necessary for the purposes collected or to meet legal, accounting, or reporting obligations. You may request our retention policy via hello@toontheory.com.

9. Your legal rights
Under certain circumstances, you have rights to:
  • Access your personal data.
  • Correct inaccurate data.
  • Erase data (“right to be forgotten”).
  • Object to processing.
  • Restrict processing.
  • Data portability.
  • Withdraw consent where relevant.
To exercise any right, contact hello@toontheory.com. We will respond within one month unless the request is complex.

10. Glossary
  • Legitimate Interest: Our business interests balanced against your rights.
  • Performance of Contract: Processing necessary to perform our agreement.
  • Compliance with a Legal Obligation: Processing required by law.

Third Parties
  • Internal Third Parties: Affiliated Toon Theory companies.
  • External Third Parties: Service providers acting as processors.

11. Our Commitment to Children’s Privacy
If we learn we have collected data from children under 13 without parental consent, we will delete it. Parents may request deletion via hello@toontheory.com. We do not market directly to minors.

Terms of Service
Effective Date: May 10, 2025

1. Acceptance of Terms
By accessing or using our site and services—custom whiteboard animation, scriptwriting, voice-over production, video delivery—you agree to these Terms. If you disagree, please do not use our services.

2. Scope of Services
Core offerings: concept ideation, scriptwriting, professional voice-overs, hand-drawn animation, background music, unlimited revisions.

Custom add-ons (e.g., multilingual voice-overs, bespoke illustration styles, rush turnaround) can be arranged and invoiced separately.

3. Ordering, Invoicing & Payment
  • Pricing: All fees in U.S. Dollars (USD) unless stated otherwise.
  • Payment Methods: Stripe, PayPal, Verifone, or other agreed processors.
  • Payment Terms:
    • Milestone Model: Deposits, interim payments, and final balance as per invoice.
    • Payment-After-Delivery: At our discretion; ownership transfers upon full payment.

4. Delivery & Revision Policy
  • Timeline: Milestones outlined in proposal; changes require written agreement.
  • Revisions: Each package includes a set number of complimentary revisions; submit requests together.

5. Intellectual Property & Usage Rights
  • Ownership Transfer: Full rights assign to you upon receipt of full payment.
  • Retained Rights: Work remains proprietary until payment clears.
  • Portfolio Use: We may showcase your project in our marketing unless you request otherwise.

6. Cancellations & Refunds
  • Cancellation Window: Cancel at no cost before production (scripting/storyboarding/voice/animation).
  • Refund Eligibility: After production begins, fees are non-refundable except as outlined in our Refund Policy.

7. Limitation of Liability
Toon Theory is not liable for indirect, incidental, special, or consequential damages. Aggregate liability is capped at fees paid in the six months prior to the event.

8. Indemnification
You agree to indemnify Toon Theory and its affiliates from losses, claims, damages, or expenses arising from:
  • Your breach of these Terms.
  • Unauthorized use of deliverables.
  • Claims that your materials infringe third-party rights.

9. Governing Law & Dispute Resolution
These Terms are governed by U.S. law. Disputes shall be brought exclusively in the federal or state courts of your project’s jurisdiction.

10. Modifications to These Terms
We may update these Terms at any time. Material changes will be emailed or posted on our site. Continued use constitutes acceptance.

11. Contact Information
For questions or to exercise rights, email hello@toontheory.com.

Refund Policy
Effective Date: May 10, 2025

1. General Refund Guidelines
  • Pre-Production Cancellations: Full refund if you cancel before production begins.
  • Post-Production Commencement: All sales final once work has commenced, except as in Section 2.

2. Refund Eligibility & Exclusions
Eligible for Refund:
  • Failure by Toon Theory to deliver core services as agreed.
  • Unilateral missed deadlines without rescheduling agreement.
  • Persistent critical defects after all revision rounds.
Not Eligible for Refund:
  • Delays due to your failure to provide feedback or materials.
  • Change of mind or dissatisfaction when work matches agreed references.
  • Minor stylistic or subjective aesthetic preferences.

3. How to Request a Refund
Email hello@toontheory.com with:
  • Project/Invoice Number
  • Detailed explanation with examples or screenshots
We acknowledge within 2 business days, decide within 5 days, and process approved refunds within 7–14 days.

4. Chargebacks & Dispute Resolution
Please contact us before initiating chargebacks. Unauthorized chargebacks may suspend or terminate services and affect future approvals.

5. Changes to This Refund Policy
We may revise this policy at any time. Updated versions take effect upon posting with a new “Effective Date.” Continued use constitutes acceptance.